Jack Daniels is the history of the legendary drink creation

Every well-known trademark goes through a difficult path to success. In the fiercely competitive global market, only purposeful companies that are not afraid of challenges, work hard to improve their product, and constantly prove leadership can receive recognition. The American company “Jack Daniels” belongs to such brands – one of the most famous whiskey brands in the world, which has a rich history, full of legends and interesting facts.

The incredible life of the real Jack

The brand was founded in 1866 in Lynchburg, Tennessee. For a long time, the product was improved by talented craftsmen, whose efforts formed the well-deserved price of Jack Daniels. The exact date of birth of the entrepreneur is unknown. But Jasper Newton “Jack” Daniel believed that this event happened in September, so he always celebrated his birth for a whole month. At a very young age, he became an apprentice to a local priest and part-time distiller, Dan Cole. And the boy learned not from sermons, but from the intricacies of creating alcohol. Jasper devoted all his time to the production process. Such devotion was explained by the young man’s personal interest. He liked this type of activity, and Dan Cole himself always listened to the ideas of the little boy. And this is not surprising, because all innovations had a positive effect on the quality of alcohol. At the age of 13, Jasper became a full-fledged owner of a distillery, and later founded a whole brand.

The uniqueness of production and the initial basics of marketing

An important point in the creation of “Jack Daniel’s” is considered a special purification process – the whiskey is filtered through sugar maple charcoal before aging in oak barrels. A procedure known as the “Lincoln process” gives the drink a well-known mild taste. The water used to make alcohol comes from a cave located on the grounds of the distillery. It is considered particularly clean, as it undergoes natural filtration through limestone layers. They remove iron, which can negatively affect the taste. Daniel understood very well that creating a quality product is not enough. It still needs to be popularized and distributed among consumers. He created bright saloons in his hometown of Lynchburg:

1. White Rabbit;

2. Red Dog.

Visitors were lured by a real orchestra. At the same time, the musicians were far from a professional level. The main requirement is to be able to hold the instrument and make at least some sounds. And it worked. Institutions have become very popular not only in their native state, but also outside its borders. Jasper Newton “Jack” Daniel died quite surprisingly. He kicked a safe with money, for which he forgot the password, injured his finger and caught a fatal infection. Today, the company offers several options of delicious alcohol. You can get acquainted with the characteristics of some versions on the Maudau website. The brand still confidently occupies the first positions of popularity among world representatives of whiskey.

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